Sony Ericsson- Strategic Alliance

Sony Ericsson- Strategic Alliance

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2009

Sony Ericsson- Strategic Alliance

Sony Ericsson is an alliance between to big telecommunications companies . They are Sony Corporation of Japan and Ericsson of Sweden They joined forced last October 2001 . They are producing mobile phone units . The main purpose of their alliance is synergy (Campbell Luchs 1998 , 22 . Sony Communications Company would input its expertise in the

consumer electronics industry with Ericsson 's technological leadership in the communications industry (Strauss , 2003 , 9 . Both Sony Corporation and Ericsson have agreed to cease production of their own cell phone units . The combined company is on the right track in manufacturing new mobile phone models each year to fill the needs of its current and prospective clients

The company 's global headquarters is located in London , England It had set up research and development teams in Sweden , Japan , India Pakistan , United Kingdom , China and Germany . It ranked fifth in terms of mobile production . Forbes stated that The normal mental construct for the role of R D is the development of products new to the world , but R D is a many-faceted activity . In an import-substitution environment , R D can mean indigenization . In an environment of rapid catch-up , R D can mean learning from other firms . In labs everywhere R D means improving existing products . In some cases R D can be not means but...