Sony Electronics.

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Customer Inserts Grade Course (07 , 09 , 2008

Sony Electronics

The name Sony came into being by the combination of two words , SONUS with SONNY . SONUS was the original Latin word for SONIC representing sound whereas SONNY reflects the small size or youthfulness . It was established in May 1946 by Tokyo Telecommunications Engineering Corporation with a simple purpose of researching and manufacturing of equipments of Telecommunications and measuring . And from then on the company has been a resounding success as it

continued to invest in new and better businesses and expanding in a very profitable way . In current year it has reported revenue of 6 .9 , an operating income of 5 .2 times whereas it 's net income was 2 .9 times as the last year

Sony electronics , a brand well known and trusted across the globe , is basically dealing in manufacturing , designing and redesigning and selling various kinds of electronic products . Their products are not only used by consumers but by various industries as well , the main product line consisting of electronics , video games or online games movies , robots , internet service application , television and other such business solutions . The electronic segments include all kinds of electronic products like computer mobile phones , cassette players , DVD players , recording instruments and other such gadgets . The company joined Ericsson mobile company to launch mobile phones under the name of Sony Ericson Mobiles . The video and the online games department include all kind of entertaining games like play stations , Sony 's video game console . The success of such games can be seen by the playstation2 remarkable controlling of the 70 of the global sales . Its online games are also a resounding success increasing company 's credibility and profit ratio . In the field of entertainment nobody can deny the mark Sony has left on the market with its music division called Sony Music 's on one side and Sony pictures , in movies and television department , on its other side . In the field of internet its World Event Village and Sony Broad Band solutions provide internet users with the best quality and fast serving internet . In the field of robotics at present two robots are there , one is called QRIO and the other is called AIBO whereas the business solution department includes all sorts of services in broadcasting and professional services , computers , semiconductors etc . this field is basically present to provide almost all kinds of solutions to the businesses . This company operates on a worldwide basis and has many subsidiaries like Sony chemicals and Sony life insurance Sonny finance International and Sony Marketing and Manufacturing systems

Sony is one of the market leaders where most of its products are among the top line . But some products are lagging as well which would need greater market segmentation . These products include Sony Ericson which is standing at the fifth position , for the improvement of this situation the organization is going to need a stronger focus on these few lagging...