Sony Company Case Study Report

Executive summary

Sony Company is based in Minato , Tokyo . It is one of the largest Companies that produce electronic products . A SWOT analysis of this Company shows that it has various strengths , weaknesses , opportunities and threats . Among its strengths include wide range of distribution channels all over the world . The weaknesses include loss through insufficient security measures on its products . Opportunities include more innovations to meet demand in the market . Threats include those emanating from competitor Companies like JVC and IBM Companies . This Company needs to incorporate a copy protection system

that will help to minimise the loss in revenue

Introduction

Sony Company is one of the largest electronic conglomerates in the world . This is a Japanese multinational corporation with revenue of 66 .39 billion based in Minato , Tokyo . This company deals with the manufacture of various products like video , electronics , video games information technology and communications . All these products are manufactured for professional markets and for consumers . This Company has got various departments . They include finance , entertainment , games and also electronics department . The entertainment department includes music and motion pictures . This company uses innovation and technology to appeal to its customer . Sony is a company that is richly involved in culture . Its mission is to pursue emotions and dreams of individual customers as it brings to them economic value and advanced technology

This has made this company comprehensive in nature in relation to entertainment . The slogan in this company is Sony-like no other . This deals with a diagnosis of Sony Company 's situation . There is clear identification of problems that need to be addressed in this company . A swot analysis of this company is included and its justification included . There is evaluation of pros and cons of various action alternatives . Finally , it will , as a way of recommendations identifies areas for improvement in response to Sony Company as an organization

Howard , S (2000 : Sony 's Business Mission retrieved from HYPERLINK "http /www .sony .com " www .sony .com accessed on 27-08-07

SWOT Analysis

Most companies , organizations and institutions today are using SWOT analysis as a strategic method /tool for evaluating their strengths Weaknesses , Opportunities and Threats with reference to strategic planning . This method was first developed by Albert Humphrey who sampled data from Fortune 500 companies and studied their performance in a research in Stanford University . SWOT analysis identifies the internal and external factors that determine the achievements a company has specified in its goals and objectives

SWOT analysis aims to identify the main external and internal factors that are key to the company . In case company such the Sony , the SWOT analysis will be in a position to help it groups the factors into two First , it specifies the internal factors i .e . strengths and weaknesses of Sony as a telecommunication company . Secondly , it categorizes the external factors that have been identified to boost or hinder the achievements of the company especially in terms of growth and expansion These external factors are the opportunities and threats

Strengths

An...