`Socially Responsible` Companies

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Socially Responsible Companies : Starbucks Corporation

Starbucks Corporation has been dominating coffeehouse industry for many years . Treating coffee as one of the important commodities in the market , Starbucks has pave its way to provide great coffee beverages in the market as well as high customer satisfaction through hiring skilled workers and offering cozy coffee shop . The value that Starbucks management allot to their customers way surpassed its competitors in the domestic and international arena . With its aggressive entry to various

br markets abroad , Starbucks has become more popular and famous with regards to offering high class coffee beverages to their customers

But aside from providing high quality coffee beverages and great customer satisfaction , Starbucks is also well known for enthusiastically fulfilling its social responsibility . One specific example would be its participation biodiversity and natural resource preservation linked in coffee production . Working hand in hand with Conservation International [CI] , an organization that is concerned on the impacts of high demand of full sunlight coffee in the market which causes deforestations around the globe , Starbucks Corporation has been able to exert enough effort to prevent deforestation to become more severe around the globe . Sunlight coffee is a type of coffee that provides high yield and value to coffee farmers but requires full sunlight for it to be produced at optimal quality . Due to this unique input in producing such type of coffee coffee farmers were forced to cut down trees to clear the field for sunlight coffee . As a form of mitigation , CI launched the Conservation Coffee Program that encourages the cultivation of shade grown variety of coffee to prevent deforestation in many countries (Austin Reavis 1-2 But since shade grown coffee is not that popular in the market compared to full sunlight coffee , CI asked for the help of Starbucks to be the immediate market of shade grown coffees that will be produced by common coffee farmers . Starbucks supported the said project of CI and started using shade grown variety of coffee in preparing their coffee beverages After most of Starbucks ' consumers find out about the said support of Starbucks to Conservation International , many started to buy more coffee drinks to Starbucks as their way of supporting the Conservation Coffee Program of the CI

It is already clear that Starbucks Corporation 's strength did not stopped on providing high quality coffee beverages and great customer services but also fulfilling its role in the society . Due to this , it gained overwhelming acceptance and support from its current and target customers . Profit and sales of Starbucks continues to increase and its stock price has been performing well for the past years . Therefore purchasing Starbucks ' stock is already being advised by many financial analysts . It is advisable for us to seize this opportunity to utilize the impressive performance of Starbucks in the market by operating competitively in the market and in the society

Works Cited

Austin , J . E Reavis , C . Starbucks and Conservation International 9 October...