Social Responsibility

Social Responsibility

September 28 , 2006

Product 's price and quality as well as the company 's reputation are the various factors that affect consumers in their decision to buy or not The University of Pennsylvania - Wharton School of Business through the Knowledge Wharton in a entitled Do Your Customers Judge You by Your Reputations ? revealed that the company 's environmental and social approach as well as the way it treat its employees coupled with genuine care for its suppliers have become a major key in attracting consumers The study of Bigny

, Andreu , Swaen and Chumpitaz on the Perception of Social-Corporate Responsibility : A Cross-Cultural Analysis ' states that company 's influence has nothing to do with customers ' purchasing decisions ' This revelation was attributed to companies used of the internet where they display pro and secrets both accessible to the consumers . Also , environmental protection [awareness] and the rise of non-governmental organizations (NGOs ) have spawned a growing concern for a range of intangibles that come under an umbrella known as `corporate social reputation

In the study of Professors Marta Maria de la Cuesta and Carmen Valor defines social responsibility as `when companies [do] recognize and integrate social and environmental issues into their operations and their subsequent business practices , in to satisfy those concerns and affect their relationships with partners ' The also defines `corporate social responsibility ' creates value for the various stakeholders in the company , and winds up creating greater value for society ' Bigny , Andreu , Swaen and Chumpitaz study concluded that cultural differences [have] achieved importance as a variable that explains ethical behavior

Consumer considers corporative social responsibility ' as social and environmental activity like corporate investment in R D , and the reduction of wasteful production . [The social dimensions includes] [non-discriminatory] labor practices[ ,] respect for employees ' human rights [and] contributing to the improvement of the quality of life wherever the company operates , as well as assisting developing countries

Finally , the consider the personal values of each individual [affecting] each person 's philosophy of life ' will result to their openness with other culture thus , showing tendency for the three dimensions of corporate social responsibility

Work Cited

Knowledge Wharton . Do Your Customers Judge You by Your Reputation

Retrieved September 28 , 2006 from http /www .wharton .universia .net /index .cfm ?fa viewfeature language engli sh id 980

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