Social Psychology

I am a a psycological consultant for My Super Store ' which used to be called Astra prior to its takeover by Cupola Group . As the changeover of administration took place , there was a drop in the number of customers daily , disappearance of regular customers and therefore loss of sales and total revenue . Analysing the underlying causes of this phenomena led me to three conclusions and therefore three solutions , which if implemented would clearly rectify the situation

As the changeover occurred the new administration , whilst maintaining the product portfolio of the store , changed

the placement from `category-style ' to brand groups . For example , instead of all the shampoos being placed together so that the customer can be `fluent ' in processing information , as according to Fiske , and therefore be quicker in making a choice , the shampoos were placed brand-wise , aisles apart nivea with the nivea stall loreal shampoos with other loreal products and so on .thus confusing the customer if he wants to compare ml quantity , price ranges and packaging . Thus availability is not all products must be placed fluently ' as well

A second observation was staff . The mall was situated in an well-off elite area where people are fashion conscious and judge shops by the grooming of the staff . The staff at present is not well versed in English , speaks local dialects and therefore alienates the customers . It would be much more efficient and save much communication hassle if the staff is recruited from the same area (for example students who would...