Social Institutions (SOC201 Module 5 Case)

The audience would buy or purchase the product . The conflicts arise since the middlemen 's salary basically results to the reduction of the artist 's profit and an increase in the price of the product which burdens the consumer . Upon the introduction of the internet , the work of the middlemen steadily decline . Entrepreneurs , in this case the artist , become more self-reliant since they can communicate with the consumers (audiences and sell their products directly . It also creates a more profitable and less time-consuming business interaction . Consumer reaction , which is a determining

factor of the impact and marketability of the product , is more easily determined

Will middlemen continue to exist

theless , middlemen will continue to exist . As Nick Gillespie (2000 pointed out the dreaded middlemen . is not only incidental to the transaction , but an active participant who brings artist and audience together for a mutually satisfactory interaction . Aside from this fact , middlemen exist in various socio-economic relationships in capitalists systems . In artist-audience relation , the middlemen will continue to exist since it is concerned with the modification of the artist 's work and at times help in improving the quality of the product For instance , as what Gillespie noted , brokers and other middlemen often add significant value to cultural offerings , especially for the audience ' such as the case when record labels and publishers convey meaningful information to potential buyers (2000

Is it `good` or `bad` that artists can reach audiences directly

Depending on the situation , the interaction between the artist and the audiences might either lead to a failure or a success . One good thing is the increased ability of the audience to communicate directly to the artist and vice versa . This way the artist can create more satisfaction by taking into consideration what the audience wants . theless , in a bigger picture...