Social Identification

User : Social Identification

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Running Head : Social Identification

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Social identification is a process in which a person strongly feels himself or herself as a member of a group that she /he subscribes to its ideas , beliefs and habits (Duncan , 1962 .This process is essential to us human beings in forming our self -concept and boosting our self-esteem Human beings are social in nature and they have psychological needs to feel belonging to a certain social group that one can identify with

(Duncan , 1962 . A person has two primary identities , individual and social identity . Individual identity refers to one 's personality trait and individualistic tendencies that seek to fulfill one 's self ego and esteem . Social identity on the other hand is individual tendencies to feel belonging to a certain social grouping (Duncan , 1962

The main factor that drives people to seek social identity is the human social need and sense of belonging . However , people urge to form social grouping may be driven by other factors like , seeking positive self-esteem by positively differentiating their groups from other social groupings based on a certain value dimension (Duncan , 1962 .This is known as positive distinctiveness . This refers to people 's sense of us ' versus them

User : Social Identification 2

People also form grouping for economic purpose . Investment clubs and other social grouping that are based on members ' need to improve themselves financially are examples of grouping formed for economic purposes (Duncan , 1962 . A person can join a group so as outsiders can recognize him /her as belonging to that group which outsiders have value to this group (Duncan , 1962

To understand well social identification , Duncan Hugh D , used communication theory to explain the process of social identification (Duncan , 1962 .Communication is a process through which individuals builds and nature relationships with each other (Duncan , 1962 Communication is very important in development of one 's social life .A person is able to express his /her ideas , knowledge ,attitude experiences and information to the surrounding world and hence improve his /her social relation with others (Duncan , 1962 .Communication affect peoples attitudes towards each other , their position in the society and development of one 's social life . Through communication , members of a certain group are able to build and sustain the group 's identity , as they want . People inside and outside a group exchange attitude they have towards that group through communication (Duncan , 1962 . To effectively plan , control and coordinate people within an organization , it requires excellent and effective communication among group members . Social identification process is carried through exchange of values expectations , and attitudes people have towards their social group (Duncan , 1962 . Individual 's effort , willingness to perform extra roles and willingness to perform his /her

User : Social Identification 3 task in the group excellently depends on one 's social identification to that group . Therefore , communication can strengthen member identification as it helps to create shared meaning and sense of the group 's identity (Duncan , 1962

Duncan recognized...