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Silence, By Shusaku Endo

Thus , the establishment of a Starbucks coffee shop is misinterpreted as a form of US infringement and capital market domination that is usually met with a tantamount of contention or isolated cases of violence

Being a market leader and an American company at that , Starbucks often finds itself preyed-upon by various activist groups or in the middle of a political unrest . Much like what happened in Israel in 2003 , where Starbucks was forced to close six of its Tel Aviv retail shops not only because of the continuing strife between Palestinians and

Israelis but also as an offshoot to the socio-political sensitivity against American corporations and its products in response to on going war staged by the US on Iraqi soils which has its ill-effects on the international operations of Starbucks . What some see as international expansion of Starbucks , others see as the outright hijacking of foreign cultures (Jung , H . April 2003 Japanese Market

In contrast to middle-eastern markets , the Japanese are quick to adapt to the American way of life . This is likely prevalent in many Southeast Asian countries as well who have a strong affinity for American-made products and services . Japan to date is one of the biggest expansions of Starbucks outside North America . In the past , the corporation has had much success with its Japan operations and this explains the over 400 Starbucks stores established in the country . By launching a fresh new approach to coffee drinking in Japan , such as the implementation of a no-smoking policy ' in its retail outlets , in a country where most coffee houses permit smoking in their premises . For a country that enjoys higher purchasing power and a bigger propensity to spend , the Starbucks concept was quick to penetrate the Japanese system despite being a tea-drinking nation (Saari . 2006 On the downside...

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