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Paper Topic:

4. Short Answer from the Common Application

Experience is the best teacher , as the saying goes . For me it has taught me some valuable life lessons I might not acquire from the four walls of school . I used to work for a tire company a few years back . As part of the marketing department , I was tasked to research particularly on investing . For this purpose , I was required to look for new and feasible target markets to which we could expand our reach . Since the company has already established itself as a trusted brand in the industry , I together with

the marketing department , thought of widening our clientele to include international markets . To start off , we did market research to gauge possible markets we could tap into , feasibility of investing in these markets , and possible turnout of business once established . We utilized all sources from social , opinion , and online research to know more about our competitors , market trends , and risks When we knew we had enough data , we presented these to the management for them to come up with a sound business decision and strategy

Similarly , I worked for a company specializing in road pavement installation . My job in the marketing department required me to come up with effective advertisements and campaigns that best suit company 's goals . To do this , we in the department came together and did brainstorming and conceptualization of the ads we wanted to put out Prior research of our target market as well as how we could appeal to them came in...

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