Shopper Characteristics

Running Head : SHOPPER CHARACTERISTICS

Shopper Characteristics

With the passage of time and the advent of globalization the world and its markets are rather contracting . The concept of national boundaries is losing its relevance as it is easier to communicate and interact over long distances with the help of the modernizing technologies . Internet amongst other advancements is a phenomenon which has grabbed a hold of the entire globe with its convenient and effortless functionality and use for any person despite of their location . This would focus on the characteristics of the traditional

bricks and motor shopper with the more recent and modern online shoppers

Discussion

For decades , shoppers have been accustomed to going to the shops and stores to buy what they need . This is given the name of bricks and mortar shopping . More recently is the concept of online retailing or ecommerce which has taken the markets and shopping with a blaze Consumers are now turning towards shopping online which seems to be more convenient and easy . There are however , many other reasons that lead to this change in consumer behavior and the steady move towards online shopping rather than bricks and mortar

As the popularity of online retailing increases more and more consumers are moving towards this trend and preferring to shop online rather than personally going to a store . It has been argued that there have been significant changes in the products that are available in stores and those that are available online . Bricks and mortar shopping...