Paper Topic:

Shangri-La Hotels Strategy Formulation and Implementation

Running head : SHANGRI-LA HOTEL STRATEGIES

Shangri-la hotel strategy formulation and implementation

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Introduction

Shangri-La Hotel and Resort is an Asian five-star hotel with most of its facilities in Mainland China and few in Middle East . The hotel is embarking on new strategy formulation and implementation to attract more market regionally and globally . It 's a fast growing hotel with prospect of opening new branches in other part of the world

Strategies Utilized at Different Levels

Global level strategies

The Shangri-la hotel

partners with other international in order to expand its markets . These joint ventures enable the hotel to take the advantage of the existing complementary enterprise to enter the market Besides the joint ventures with other corporations , the hotel controls various subsidiaries . The hotel exports the rich Asian culture (Shangri-La , 2010

Corporate level strategies

The hotel is using its stability in Asia and expansion to absorb junior competitors . The external growth strategies include vertical integration by controlling those offering different services . Forward vertical integration has been exhibited by controlling subsidiaries that distribute its services and product . The hotel took control over some of the industries that initially were sources of its input product and services , through a backward vertical integration . The corporation has partnered with organizations by providing funds , equipment and expertise in a strategic alliance . The hotel has entered in both related and unrelated acquisitions , by including as part of its services and products internet services and tour guide (Shangri-La , 2010

Business-level strategies

As a...

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