Sexism is manifest in magazines

(Courtney 7 . Even though in 1987 , one third of all women in the labour force were the sole supporter of their families , advertisements like the following for Braemar sweaters made a joke of a woman in the work place . The advertisement shows a woman in a skirt , blouse and a Braemar sweater . The copy reads , Phoebe chose to work , not because she had to , but because it gave her a place to wear her Braemar sweaters (Kilbourne . Such sacrum of women in the work place only destroys what has taken so long to

get even to this level The women 's movement is constantly being mocked and patronized in advertisements

The most prevalent problem in advertising 's ideal of women is weight After seeing hundreds of advertisements featuring ultra-thin , waif-like models each day , women feel contempt , loathing , and disgust for their bodies . Joan Dickerson , author of Some Thoughts on Fat , claims that we 're all supposed to strive for a long and thin ideal , but who exemplifies this ideal ? A man , of course specifically a young man (Winegar 1-E . Young women especially , are judging themselves based on what they see in the mirror . One in five college-age women have eating diss , and eighty to eighty-five percent of the consumers of diet programs are women . The idea for women as displayed in advertisements weights twenty-five percent less than average woman (Winegar 1-E

Since more and more women 's groups protest their exploitation in advertising , a small trend toward lessening these advertisements is coming about . However , because of this , men are being exploited instead . An example is a television commercial for Diet Coke in which female office workers gawk ' out the window at a shirtless male construction worker . Because it is not politically correct to use women as object 's now , men...