`Sex in the snow` by Michael Adams - how it relates to career counselling, summary of book, key components, practical learning from it:why, what- how does the learning relate to the role of career counsellor. analysis of book, content, biases, logic, conc

Sex in the snow ' by Michael Adams

In this I 'm going to provide a comprehensive and in-depth report and review of the book called Sex in the snow ' by Michael Adams . This will be the analysis of different aspect of the book , including style content , biases , and logic . I 'm going to apply a very distinctive perspective to my analysis : my report will focus on how the book relates to career counselling . I 'll star with providing a concise summary of book , than I 'll identify key components and theses , and than

I 'll investigate the book 's implications for the role of career counsellor

First of all , I 'm going to legitimize my choice . I believe that this book has an outstanding significance for Career Counselling . The author is very competent in the subject he writes about , and Adams is the President of Environics Ltd , which is one of the largest Canadian polling firms . At the first glance , the book may seem a not very serious and quality writing , and that 's what the majority of people think after reading the title . But in fact the book is a fairly dry and clinical assessment of the values , lifestyle choices and aspirations of Canadian adult population . In other worlds , the book centres on psychographic geography of Canada . Why such a title ? The author gives an explanation himself "As I see it , the new mental posture of Canadians has been shaped by three major quests : for personal autonomy , for pleasure and for spiritual fulfilment . In all three pursuits , the accent is on "personal . It is this particular constellation of socio-cultural currents - among the most profound in Canada today - that gave rise to the title Sex in the Snow . The snow represents what is most enduring in Canadian values the sex represents the hedonism and demand for immediate gratification that distinguishes the recent evolution of social values in the country . The stereotype of Canadians as respectful and reserved , and not that imaginative , is fast losing its validity (Adams , 1997 ,

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So what are the book 's major points ? The author puts forward a hypothesis that there are certain distinctive groups (or market segments ) of the citizens who are characterized by their values and corresponding lifestyle choices . Psychographic geography is an innovative approach in a way , because the conventional approach is the demographics-based approach . I support the author in claiming that the approach he uses is more accurate , if we speak of the analysis of values and ideals that are typical for Canadian adults . Demography is important for defining behaviour , however , individual aspirations are dominant

The method used by the author is cluster analysis , and the author applies clustering and mapping approach based on a two-dimensional grid One axis features individual v . social inclinations , while another is traditional v . modern values . According to this analysis , the author divides the population into 12 psychographic categories (or tribes ) in three age categories . Three age categories are Generation X ' aged 15 to 29...