Paper Topic:

`Sex sells` - How and why? Give specific examples of current advertisements to illustrate your answer.

p Sex Sells - The Issues of Sex in Advertisements Introduction

When the word sex is mentioned , read , or heard , what immediately comes into your mind ? Did it easily catch your attention ? When you 're in the car and you pass by a billboard showing a man and a woman in their underwear , do you spend some time looking at them ? This is the advertising trend nowadays . Sex is incorporated in advertisements in for the products to have good sales . From posters to billboards magazine ads to TV commercials , sex is present . Sexy themes

in advertisements started coming out when advertising people experimented with commercial models . The more daring they pose , the longer the people - the customers look at it . As an advertising propaganda , the more the product is exposed to the people , the more it is retained in their minds , and then there is greater chance that these people will buy the products compared to other brands ADDIN EN .CITE TaflingerMay Richard F TaflingerTaking ADvantage : You and Me , Babe : Sex and AdvertisingMay 2006http /www .wsu .edu :8080 taf linge /sex .html (Taflinger

Body

The Goal of Advertisements

Advertising is a type of profitable mass communication which is made for the purpose of selling a product , service , or message . Advertisers want to reach the people . These people are the ones who will buy and patronize the products or services they have to offer , that is why it has to be appealing to these people . When you incorporate sex in advertisements , you still have that certain goal in your mind . It is still to sell your product to the people . Sex is just a factor to add appeal to your products , so that more people will buy it . But then , upon adding sex , you will then have to put many other things into consideration . That will include your audience , the type of product you are selling , the range and type of sex elements you will employ and the elements of a sexy advertisement ADDIN EN .CITE Adverti sing2006Microsof thttp /encarta .msn .com /encyclopedi a_9 /Advertising .html s3 "Advertising

The Audience , the Customer

The target audience of sexy advertisements and commercials are adults They are the ones who are supposedly going to buy and use the products the services , or the intended messages . Lingerie advertisements are intended for adult women , as well as cosmetics and signature clothing They are the target because they have the willingness and capability to buy that resource . Sexy advertisements for perfumes like Ralph Lauren and Lacoste have sexy male and female models ADDIN EN .CITE 2006131 312Lacoste 2006http /www .lacoste .com /intro .html "Lacoste . Perfumes and scents are for adult men and women and are not recommended for children . Sex plays a great role in attracting these customers ADDIN EN .CITE 2006121 212Ralph Lauren Ad Campaigns2006http /about .polo .com /campaigns /default .asp "Ralph Lauren Ad Campaigns . It is not only the physical attraction for the advertisement models , it is also a psychological conditioning that when they use...

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