Services Marketing

Services Marketing

Customer Inserts His /Her Name

Customer Inserts Grade Course

Customer Inserts Tutor 's Name (24 , 04 , 2009

Services Marketing

Executive summary

The service company that I have chosen is FedEx Corporation , a courier service company , that was founded in 1998 in USA and its subsidiaries include FedEx Office , FedEx Express , FedEx Ground , FedEx Freight , FedEx Custom Critical , FedEx Supply Chain , FedEx Trade Networks and FedEx Services . Relationship marketing is essential for FedEx Corporation in a way that it would not just benefit the company but it would

benefit the customers as well . This report is basically written to evaluate the suitability whether the company must opt for a relationship marketing program or not . The report further includes the criteria that the company must use for segmentation followed by two segments suitable for the program . In the following paragraphs I have talked about the benefits of relationship marketing and some strategies that can be used to create loyalty bonds and strategies to retain the customers

Introduction

Originally , FedEx Corporation is known as FDX Corporation , it is a company based in the US that provides the services based on logistics FedEx Corporation is a public company that was founded in 1998 and its headquarters are located in Memphis , USA . However , USA is not the only part where FedEx Corporation provides its services but they operate worldwide . Mr . HYPERLINK "http /en .wikipedia .org /wiki /Frederick_W ._Smith " \o "Frederick W Smith " Frederick W . Smith is the Chairman , President and the CEO of...