Semiotics Assignment

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Semiotics Analysis of E-Trade Superbowl Ad

The 2009 E-Trade commercial featured a small kid providing an investment advice to the masses . The kid was specifically encouraging people to embark on opening an E-Trade stock trading account so as to earn great benefits of the account . The kid is sitting down behind computer and there is a clown busy with other stuff and not concerned with what the kid was doing or whether the small child was paying attention

at all . At the end of the kid 's presentation , the ad brings an actual E-Trade poster highlighting information on the account being advertised , its benefits and contacts for viewers interested in opening the account or asking for more information to use

The clown in the ad was most probably to signify the mode of advice given by E-Trade competitors in the investment advisory industry . In the ad E-Trade shows that other firms ' advisors just are there in presence and stay on the sidelines as their client goes about investment decisions . The talking kid sitting behind a personal computer is to illustrate the effectiveness of E-Trade model , where the investing clients have all they need during investment decision making processes

The use of a child in advertising the E-Trade account is to signify to the target market that the account makes investment so simple that even a toddler can afford to beat the national average returns . The ad is in this regard directed to investors...