Selling News Channels

E . Identifying Channel Inefficiencies

Customers are households who read s daily for general information business people , professionals and travelers who read s on trains buses or airplanes

As identified by the group , selling channels are as follows : Newsagents Electronic , Articles (online , Home delivery (register on-line newsagents , and University students who can subscribe in compasses

In to identify possible channel inefficiencies , the group used Gap Analysis . As defined , Gap Analysis is a business assessment tool enabling a company to compare its actual performance with its potential performance . This provides the company

with insight to areas which have room for improvement

Newsagents are the consumers ' destination point because of their range of titles , their product knowledge , practice of the industry and their stock handling systems . The newsagents are the professionals and will serve both the publishers and consumers very well as they have the knowledge and expertise on the law of demand and supply . They can easily determine or forecast demand and control supply . These organizations are the experts on closing the gap between the demand and the supply

Home delivery on the other hand , means delivery of newss direct to households and businesses 363 days of the year , Christmas Day , New Year and other Holidays . This means that supply is enough . This should also include work from light industrial premises to delivery publications to business and homes and should work for both a retail store and delivery to customers . It is important to note however , that communication and information technologies significantly impact the effectivity of Home delivery system . It changes the mode of payment and process for Home delivery and it increases subscription . It speeds up the selling process and encourages interaction between the consumer and the supplier . The customer need not wait for someone on the front door to complain , give compliment or make additional

professionals , the young people and those who are open to embracing the technology . This means there is a division of the market between the technologically rich and the technologically poor

This will not cater to the low-income and the geographically isolated consumers . The reality is , there are still people who does not , or avoid using the computer and /or the likes . This channel though , will work hand in hand with Home delivery . And though Electronic article means extra cost like the computer and Internet maintenance , it is effective when it comes to delivery time

Subscription is the earliest form of making sure that the supply meets the demand . As defined , subscription is a purchase made by signed , as for a periodical for a specified period of time or for a series of performances or an

agreement to receive or be given access to electronic texts or

services , especially over the Internet . This is effective for people with constant need for a specific product or service . This equals to fix demand

The above mentioned channels have overlapping purpose to the desired effect of the suppliers . Yes , there are people who would like to be on the go , and get everything electronically at their fingertips . These are mostly the young people who reads the news online , while on the bus , on a restaurant or in the mall or anywhere they can open their laptops and other gadgets . But there are still those who are laid back and would rather eat breakfast while reading the . To close the gap between the demand and supply between these different individuals , we should consider technology and social condition of the market . Demographics can also be considered

Having checked how these channel works , we can conclude that these can be incorporated into one system . There are many newss nowadays which are omnipresent in all types of channels . These organizations make sure that they got the ground covered , not only in terms of delivery and service but even in terms of the after sales benefits

The market has become a complicated system due to the influx of the new technology

Bibliography

Books

`Marketing Channels` , 7th Editiion ,auther :Anne T . Coughlan ,Erin Anderson Louis W . Stern , Adel I . El-ansary

Periodical

Australian Bureau Of statistics / ABS , 2000

Website

HYPERLINK "http /en .wikipedia .org /wiki /Gap_analysis http /en .wikipedia .org /wiki /Gap_analysis

HYPERLINK "http /www .answers .com /subscription " \t "_blank http /www .answers .com /subscription

http /en .wikipedia .org /wiki /Gap_analysis

Australian Bureau Of statistics / ABS , 2000

HYPERLINK "http /www .answers .com /subscription " \t "_blank http /www .answers .com /subscription ...