Segmentation

Segmentation by Sexual Orientation

Although nature allows marriage of a man with a woman for producing offspring , the imagination of human mind has turned a naturally impossible event into practically possible occurrence through same-sex marriages . As a result , the USA has witnessed a revolution in the number of gay and lesbian couples , who have been living mainly in the metropolitan cities on the eastern and the western coasts . A change in sexual orientation brings about a corresponding change in lifestyle and shopping needs . It allows the marketers to devise effective marketing

strategies to develop as well as sell profitable goods and services for the specific clientele

If 40 of the existing same-sex couples live in California , Florida New York and Texas , then the businesses serving the needs of such population shall be quick to market their products in these regions . For example , the wedding organizers , the event management companies , the caterers , and the performers would benefit more , if they focus their marketing efforts in these concentrated regions , and during the mass wedding season for same-sex couples . Such mass weddings often occur as soon as same-sex marriages are legalized by a state

Massachusetts , Connecticut , Iowa and Vermont have been among the first few states to legalize same-sex marriages ( Wedding Season . On April 3 , 2009 , Iowa legalized same-sex marriages , while on April 7 , 2009 Vermont legalized these marriages . The same-sex couples want to put an end to their long wait by marrying as soon as possible , which allows the businesses to flourish...