Four Seasons SWOT analyses

Source : HYPERLINK "http /www .fourseasons .com " www .fourseasons .com

SWOT Analysis

NAME

PROFESSOR

SCHOOL

Table of Contents

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc8 " Procedure PAGEREF _Toc8 \h 2

HYPERLINK \l "_Toc9 " Findings PAGEREF _Toc9 \h 2

HYPERLINK \l "_Toc0 " Strengths PAGEREF _Toc0 \h 2 HYPERLINK \l "_Toc1 " Weaknesses PAGEREF _Toc1 \h 4 HYPERLINK \l "_Toc2 " Opportunities PAGEREF _Toc2 \h 5

HYPERLINK \l "_Toc3 " Threats PAGEREF _Toc3 \h 5

HYPERLINK \l "_Toc4 " Key Success Factors PAGEREF _Toc4 \h 7

HYPERLINK \l "_Toc5 " Conclusion PAGEREF

_Toc5 \h 8 HYPERLINK \l "_Toc6 " References PAGEREF _Toc6 \h 9

Procedure

This essay was created by primarily by accessing journals and s on the hotel industry as a whole , and the Four Seasons Hotel in particular through the online database : ProQuest . Other information was also research from the Company 's Web site at HYPERLINK "http /www .fourseasons .com " www .fourseasons .com , and from Yahoo Finance Web site at HYPERLINK "http /finance .yahoo .com http /finance .yahoo .com . Afterwards , the information gathered were evaluated and analysed to come up with the strengths and weaknesses of the hotel chain , the opportunities and threats it faces within its environment , and the key success factors (KSFs ) it considers critical

Findings

Before I discuss the internal strengths and weakness , the opportunities and threats , and the KSFs of the Four Seasons Hotel , I first discuss what the Four Seasons Hotel is

The Hotel is under the Four Seasons Hotels , Inc which is engage in the management of , and investment in , hotels , resorts , and residential projects ( HYPERLINK "http /finance .yahoo .com http /finance .yahoo .com . Company is classified under the Services Sector and specifically operating within the Lodging Industry . Its head office is located in Ontario , Canada . The Four Seasons Hotels , Inc . was founded in 1960 , and by the end of 2006 , it has 74 hotels and resort properties containing approximately 18 ,090 guest rooms in North America the Caribbean , Europe , Asia , Australia , the Middle East , and South America ( HYPERLINK "http /finance .yahoo .com http /finance .yahoo .com . The target markets of the hotel are several groups including business travelers , corporate and incentive groups , and leisure travelers

Strengths

Exemplary Performance . The Four Seasons Hotels have always prided itself of providing the hospitality experiences of exceptional quality . A proof of this was the Diamond Award five of its hotels received from the American Automobile Association or AAA in 2007 ( HYPERLINK "http /www .fourseasons .com " www .fourseasons .com . And in line with the company 's mission to provide a exceptional quality , five of its restaurants also received a Diamond Award from the AAA this year ( HYPERLINK "http /www .fourseasons .com www .fourseasons .com . This is only few of the awards the hotel chain has received from several authorities on the hospitality industry . These awards go a long way in promoting the hotel as one of the best places to stay whether one is traveling for business or for pleasure

Operating Principles . The hotel chain does business within a very rigid set...