Scenario Planning

Overview

One of the largest low fare service carriers covering more than fifty states across twenty-eight states in the US . Southwest Airline 's (SWA operational specialty according to it lies in it being . the world 's only short-haul , high-frequency , low-fare , point-to-point carrier (David , pg . 28 . Airlines are always constantly planning in the short-term as well as in the long-term . It is necessary for them to design strategies that cover their objectives and ensure their ability to carry on business in the market . Southwest currently offers more than twenty-four hundred daily flights

, and is expanding eastward (David , pg . 28 .Although SWA has being devising comprehensive strategies that have led to twenty-six years of continuous profits . The aim of this is to plan a scenario for SWA for the year 2015 given a variety of strategies that can be followed

The Different Strategies

1 . Expansion

SWA is planning to expand its current fleet of airplanes by bringing in six airplanes . As the majority of SWA 's flights are short-distance ones the move is expected to allow SWA to offer more long-distance flights Also , it will pave the way for SWA to offer more short-distance flight destinations . By 2015 , eight years from now , at the current rate of fleet expansion , it can be predicted that SWA will have a fleet expansion next around 2012 or 2013 . It is not possible for airlines to expand their fleet very often . It not only requires finances but also a great deal of human resource...