Sara Lee and Panera Bread Case Studies

Running Head : Sera Lee and Panera Bread Company

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Panera Bread Company

Successful growth of Panera Bread Company was contributed by their good management of the company , Good marketing strategies , and committed workers

One of the principles which enabled the company to grow was merging with St . Louise bread unit which made it to increase its sales drastically

Another thing that enabled the company to expand was expansion Ali Bon pain and Panera bread chains . Later it brought Ali Bon pain cafes

which consequently increased their sales

By use of SWOT as one of the analytical methods , Panera Bread Company has a number of strengths that have enabled it to expand from 1981 till today

Some of the strengths experienced by Panera Bread Company includes Ability to open many bakeries and cafes which increasingly raised its sales drastically within a short period

Panera Bread Company had well experienced workers who knew how to organize its menu properly in to attract more customers . Also the quality of food that was produced by these workers ensured that it meets the customer 's needs and therefore more customers were attracted to dine at their cafes . The company had set their prices at a very affordable rate which made all who wanted to access their product to do with a lot of ease since their sales targets both urban and rural dwellers

The management of Panera Bread Company was quite strong . They seized every growth opportunity which could increase their sales . Also , they could try to locate their cafes in those areas which are highly populated in to capture more customers for their products . Due to these good management skills it 's believed that by 2010 the company will be one of the world 's major producers of bread and other bakery products in the world

Panera Bread Company has well trained bakers who carried out every process of production until the products are produced in good These products were designed to target customers through the company 's bakery expertise

The company ensured that their menus where regularly revised and reviewed to sustain the interest of customers . New menus were regularly introduced by developing them in the kitchen and consequently selling them in limited number of cafes in to examine the response of customers . If the menu is pleasing a number of customers it 's introduced in all their cafes

Panera Bread Company introduced catering services to meet the growing demand of their customers in schools , parties and workplace their products sold well which consequently increased their sales

The company made great effort in marketing their products . They had great competition based mainly on attracting customers based on their fair prices . During marketing they also ensured that customers viewed dining at Panera as good value

The company used extensive research methods to establish the customer 's preference concerning food and beverages and price points . Generally marketing by company played a very small role in marketing bread...