Sample Persuasive Message

Running Head : E-Tailing

The Communication Process in E-Tailing

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Since the proliferation of personal computers and the availability of high-speed internet communication , the whole world has known the joy and perils of electronic commerce . It is the ability to purchase goods and services via online stores , computers , and the absence of face-to-face interaction . One of its most popular form is called e-tailing , short for electronic retailing which is the kind of e-commerce supported by the Web and often embodies the sales media such as virtual

storefronts virtual malls , product catalogs that can be browsed online and mechanisms for placing orders (Sinclair , 2004 . This definition can help pinpoint at least three activities inherent in e-tailing which are online marketing , purchasing orders online , and the resolution of customer service issues online also . Applying the principles of the communication process the proponent of this paper will attempt to explain why these three activities enable e-commerce

E-tailing and the Communication Process

There are two kinds of E-tailing , the first one is called click-and-mortars ' because it combined the features of a bricks and mortar store to that of an online retailer , selling both in the online and physical world (Caraccilo , 2001 ) The second type is called pure plays ' and these are businesses conducted entirely online . For the sake of simplicity this discussion will focus on pure plays ' and based on what was mentioned earlier there are three inherent activities when it comes to e-tailing and these are : 1 . online marketing 2 ) purchasing...