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Paper Topic:

Sales interview

s like four of them . The is a sales representive working on commision . The sales representive can like a insurance agent , or like for example some sales representive working for like Food industry . Or someone working to sell computers , just one of these s , does not matter

This may be about sales techniques

where this person got there education , about the role of it , how does he go about it , different and the use of sales techques , about the company , the financial stuff of the company , its future ? Its competitors things like

this , any article about it . could be presented . etc

SALES INTERVIEW

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page :1

IN MARKETING PRODUCT

A Sales Rep must strictly adhere and practice the following basic guidelines while marketing a product

UNDERSTAND THE CUSTOMER

Customer needs are countless . A single sales rep can satisfy only one want of a customer . So the best way to approach a customer and sell the product is by asking questions and listen patiently and sincerely Always sincerity pays . But a comprehensive dialogue with customer is necessary lest the customer may get bored easily

APPEAL TO EMOTIONS

Every product meets the emotional needs of a customer . e .g . domestic furniture , buying a new home . Therefore , it is very much necessary to understand the emotions of a customer and follow-up

STUDY THE PRODUCT

Market is filled with a variety of products . Take for instance Televisions . There are many brands available , Samsung , sony , onida There is a stiff competition about which brand a customer will choose While demonstrating a product , language should be simple to display the superiority of the product

BUYING ATMOSPHERE

The art of selling lies in creating the appropriate mood for the customer . Eg . Departmental store .It must communicate glamour , energy and enthusiasm as these might be turning the casual visitor into an eager buyer

LANGUAGE

The salesman should not be unduly eloquent and flambuoyant . His language is all - important . It should be simple , direct and courteous The tone should be pleasing . The customer must feel that he is all the while respected . Instead of saying `I am glad to show you our new product , it would be more effective to say ` you will certainly be glad to see our new product

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ROLE OF A REP WITH THE COMPANY

A Sales Rep must unenduringly should keep-up the good relations with the company . In his work , he must maintain a daily rapport with the company . For Instance , if a sales is rep is marketing HUTCH mobiles He must strictly the following

The Techniques , he is adopting in sales promotion . i . e . approach whether by telecon or door campaign

Sales reports , about meeting the customers , their views , progress , and final result

Meeting marketing experts and adopting their advices , to update the services he is offering to the company

Making the company understand , where it is lacking its expertise , or what needs to be done in case of stiff competition

In fact , the...

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