Sales Promotion Technique

Sales Promotion Technique

2008

Introduction

HYPERLINK "http /marketing .about .com /mbiopage .htm " Laura Schneider says that marketing is everything that we do to reach and persuade prospects . Marketing consists of the measures we use to reach and persuade our prospects . All of marketing components will cost producers or manufacturers that in turn will influence the retail price of a product

To exploit a potentially lucrative market is not as easy as just opening a room , and playing music . Diligent marketing research will actually be crucial to the success of

conducting personal selling . Careful consideration should be given to a number of different factors such as location , demographic detail , and existing competition of the prospective market place . This is done so to conduct marketing campaign effectively , which is a combination of advertising , personal sales public relations , and sales promotions in a creative and cost-effective way to increase gross sales

Sales Promotion Technique

Web-based solution

Basically , sales promotions are non-personal promotional activities that intend to have direct impact on sales of a product . Some activities that are in the sales promotion category include media and non-media marketing communication , increase consumers demand , and improve product availability

One of sales techniques that can help a company in maximizing its sales promotion efforts is the MediaVisor . The product is uniquely created to help salesperson of the company in executing and analyzing their interactive sales promotion programs much better (DoubleClick , 2006c For example , figure 1 shows a company 's online sales promotion that aims at having direct impact to sales

Figure 1 Double Click 's Various Customers Solutions

Source : HYPERLINK "http /www .doubleclick .com " www .doubleclick .com In to simplify the sales promotion , MediaVisor can help Sprint Nextel in creating an easy-to-use interface , which is designed to reduce the number of clicks required to perform common actions . Therefore , the use of MediaVisor will significantly enhance the effectiveness of sales promotion process (DoubleClick , 2006c

Direct Mail

One of the greatest marketing tools is direct mail , also known as database marketing . This kind of promotion is so effective since a company deliver information /offering directly to customers or prospects although it has one obvious drawback : high cost

According to one report , direct mail has a high cost-per-thousand meaning it costs more to send message to a thousand people through direct mail than it does through television . However , this high cost-per-thousand can be offset by a much higher return rate

Personal Selling

Another type of marketing tools is personal selling which is oral communication with potential buyers of a product with the intention of making a sale . The personal selling may focus initially on developing a relationship with the potential buyer , but will always ultimately end with an attempt to closing the sale . There are several benefits of conducting personal selling as follows

Personal selling is a face-to-face activity customers therefore obtain a relatively high degree of personal attention

The sales message can be customized to meet the needs of the customer

Personal selling is a good way...