Paper Topic:

Sales and Marketing

Running Head : SALES AND MARKETING

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University

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Tutor

Date

Sales and Marketing

The advancement of technology has led to many firms repositioning themselves to take advantage of this new business approach . E-commerce has enabled firms to enter markets far beyond their immediate location to reach other parts of the globe . Firms have also been enabled to operate with low costs and with more dexterity . Firms have also seen an expansion of their businesses . With the rising competition across the globe , firms need to compete at the

same platform for them to have a hold on the market , OECD

T F firm 's profits have been on the decline resulting from increased competition from firms utilizing the Internet as a business sales channel . Although the firm has loyal customers , more needs to be done to increase customers if the firm is to increase its earnings . There is great potential in exploring international markets , which could give the firm a competitive advantage over its competitors . The firm could benefit by adopting e-commerce but much internal reorganization has to be done . The process would involve training the employees how to use the new systems and this may take time . Installation of needed communication equipment would also raise costs for the firm . Once installed maintenance of these equipment will require more skills and costs . The initial changes will require the firm to halt other operations for proper attention to be directed towards achieving this goal (Filson , 2002

The launching of the e-commerce by T F firm requires well-informed employees whose energy should be focused to attaining this goal . The success of a strategy by any firm depends largely on the employee 's ability to deliver the envisioned strategies . Lack of proper communication may lead to suspicions that e-commerce would lead to job losses and employees would be less willing to effect it . Venturing into the e-commerce business model expands communication through the opening of new channels . These require team based organization and a close collaboration between the teams to enable the firm to respond to the changes in the business environment (Bakos et al , 2005

The vertical hierarchies of leadership will have to be replaced with horizontal hierarchy in which teams are the decision-making units . This leads to high performance . The firm may also require teams to drive innovation from within . Technology especially the internet changes fast and firms need to continuously innovate better ways to keep ahead of the other market players . Such team is non-existent in T F and it has to be created . Alternatively the various teams , which work to achieve varying objectives , should be encouraged to be innovative . Innovation will enable T F not only to respond to changes in the industry but also to spearhead such changes . This would amount to creating competition as opposed to responding to it (Bakos et al , 2005

The use of the internet as a business outlet channel expands a firms ability to reach more people . More suppliers will have to be contacted...

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