Paper Topic:

Sales/Marketing Interview

Sales /Marketing Interview

Sales and marketing departments , which ought to work together in a symbiotic , supportive way , too often get bogged down in turf wars suggests Carol Krol , author of the research article devoted to the problem of Sales Marketing departments unable to find their way in the maze of today 's business jungle . Whether or not , such problems are really up-to-date and valid , I decided to find out interviewing Joseph Asmara , Sales Manager and Alexander McGregory , Head of Marketing Department at JSC KVAZAR , company , which deals with manufacture and export

of solar systems

The discussion has been hot and the answers received have helped a lot in understanding the behind-the-scenes particularities of the two domains interface and collaboration

The most striking thing I got to know was that , factually , both of the sides , were busy doing one and the same kind of work . Initially , the purpose of marketing is to analyze the market trends , noticeable at a certain time-period , and work out the directions of activity subsequently informing Sales Department thereof . Working at the market structure is not an easy thing to do , it has some underwater stones which prevent Marketing from gaining true information on the market status . However , even provided the data is at their disposal , passed on to the Sales , it does not always mean effectiveness and fruitful results

Marketing Department believes that salespeople that they never carefully listen to Marketing leads wishing to establish links by themselves striving to fast and careless goods sales . On the other hand , it is often heard from the Sales part , that the job Marketing are carrying out is not highly qualified , that it is not helpful and that they lack responsibility despite wishing to receive credits . On the Sales part they should receive credits for they are those in charge who are always on the firing line

No matter what the incentives for the misunderstanding have been , heads of the company had to admit they were losing ground in the competitive solar market . Revenue has been flowing between our fingers , claims Joseph , We were highly disappointed , however , no solution seemed to be in store

However , they eventually came to realize that communication between departments was key - the more the better . Marketing should be able to adjust to the sales needs , provided they know what those needs are . And for this , constant informational exchange is required . Having pondered over the dilemma a good deal , they decided on organizing planned meetings between the department representatives with common analysis and directions outlining

They now meet six times a year , having organized something they call sales and marketing committee , a group of about 10 people . The meetings led by McGregory and the director of sales , focus on what 's working and what 's not "We have the system that gives us the numbers " but you still need the face-to-face contact , he said

Working out a message map seems to be a worthy activity to indulge in during those meetings whereas they agree upon...

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