Sales Action Plan

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Intercontinental Hotel Group

Intercontinental Hotel Group is a company in the hospitality industry which deals with ownership of hotels for room renting purposes and franchising . The group owns about 614 ,000 rooms to franchise or manage and those owned and leased were about 5600 according to the 2008 report for the Hotel Group

The company aimed to achieve future growth through the management and franchising than owning of hotels . Franchising and managing of hotels generates more cash than required for

investment and high return on the capital employed . In addition , franchising and managing has less volatility of the fee-based income stream as compared with ownership of assets . The group has about 8 of the estimated 17 .5 million rooms in the global hotel market . The global market is fragmented with top six companies including IHG controlling 42 of the branded rooms which represented 19 of report 2008

The company faces competition from other establishment who has also been eying the market . In addition , profits realized are subject to higher statutory tax rates in the United States market which is like in some other places higher compared to that in the U .K . case , disallowable expenses and unrelieved foreign taxes

The company establishment around the world including the United States faces different risks which may affect business , and have to be managed These risks include security risk especially with threats from group targets called terrorism...