SWOT

Running Head : SWOT ANAYSIS

SWOT Analysis of a Sample Business Plan

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SWOT Analysis of a Sample Business Plan

Company Summary

The James Restaurant Lounge features 3 venues in one (this is called `Multi-Branding : A Tapas Lounge , Cosmopolitan Bar , and Service Dining This service offers customers variety - a myriad of entertainment options within a single establishment . The restaurant focuses more to young and mature adults . It is neither a family dining establishment nor an exclusive class restaurant . The restaurant provides seating for more than 100

patrons . Accessory services are also available upon request

The restaurant focuses on servicing New York 's increasing demand for an ethnic eating experience . The restaurant can be termed as `a multi-ethnic cuisine restaurant ' In short , the restaurant offers a large number of international cuisines on a single menu . This is a general response to the demographic characteristics of New York City - the hot spot of ethnic groups from all over the world

The management team of the restaurant has more than 30 years experience in food , marketing and business marketing , finance , and general accounting . It can well be argued that the company 's structure is based on competence and experience , as indicative of its managers and employees . As of today , the restaurant will start out as an MMS corporation , owned by Mr . John James and Mr . Taylor Brunson . Mr . James will function as the GM and Chief Chef , and Mr . Brunson as Managing Partner . Both owners have a long-standing professional experience . In Canada...