SWOT analysis on plus size range for warehouse women fashions

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SWOT ANALYSIS ON WAREHOUSE PLUS SIZE RANGE

STRENGTHS

Warehouse is already an established brand

Warehouse has been in the industry since 1976 . Over the years , it has managed to establish a loyal customer base from among its target market The creation of a new fashion line that caters to plus sized-customers will definitely strengthen Warehouse ' position as one of the most popular brands in the retail industry . Furthermore , it would be able to expand and reach to a wider market , resulting to more

sales and greater profit for the company

Distinctive Quality

Warehouse takes pride in providing quality clothing through what they call their distinctive handwriting ' which is styley , confident sexy , glamorous , edgy , clean and individual . The Plus Size Range takes this company trademark to a higher level by providing the same distinctive handwriting ' to another market segment , allowing the plus-sized individuals to enjoy the same benefits that Warehouse gives to the sized 14 and below women

WEAKNESS

Affinity with the regular-sized market

Warehouse 's popularity to its current customer-base might make it difficult for the brand to penetrate the new market . Over the years Warehouse has alienated itself from the plus-sized market group . To cater to them might prove to be a bit more challenging at this point given the presence of many other clothing companies that actually pioneered and popularized this type of product line

OPPORTUNITIES

There 's a room for yet another competitor in the market

Among the popular brands that cater...