SWOT analysis

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28th , July , 2009

SWOT Analysis

IKEA is a home products retailer , which deals in the manufacturing of flat pack furniture , accessories , and bathroom and kitchen items worldwide . It is the company which is being labeled as the initiator of flat-pack designed furniture this firm is now the largest furniture maker of the globe , with 120 ,000 workers around the world . The revenues of IKEA have been mounting at a swift pace in the last some years

br during the fiscal year of 2008-2009 these amounts climbed up to 28 .8 billion USD this points toward a growth of 7 percent in comparison with the last year . The SWOT analysis of this multinational giant has been done below by delving its present standing in the US market

Strengths

As mentioned before too that IKEA is the pioneer in the domain of flat-pack technology hence this remains its key strength even in the US market . The customers get attracted towards this technology as this offers them a wide room of portability especially this technology is getting increasingly popular amongst the youngsters . In addition to this , the low and affordable tag prices also are a charm for the buyers as they are getting good quality products at a relatively cheaper cost Increased focus on low price with meaning ' is what is making IKEA rule it offers modern designs and so the price sensitive style seekers favor for its novel designs...