SWOT Anaylisis Apple computers: Case study

Strategic Management : Apple Computers Inc

[Writer 's Name]

[Institution 's Name]

Introduction

The strategy of a company requires constant updating . With the changing conditions of market and industry it is important for an organization to keep its strategy in tact with the changing environment . An out dated strategy cannot fulfill the needs of today 's global environment . In to go through the updating process the organizations should carry on an audit to analyze which aspect requires improvement . It also specifies what strategy is necessary to support the business operations

the information people use currently and the gaps in these functions and the business goals

By assessing the knowledge possessed by an organization about its competitors and market environment the mangers can effectively take decisions in to find the most feasible way for their businesses to maximize profits and improve market share . It is also important to calculate the extent to which change needs to be introduced to the organization . Although the identification of the problem is a big issue but the finding a solution making sense with business world is the main purpose of change in the organization

Back in 1970 Alvin Toffler in Future Shock (Toffler , A . 1970 describes a trend towards accelerating rates of change . He illustrated how social and technological norms had shorter life spans with each generation , and he questioned society 's ability to cope with the resulting turmoil and anxiety . In past generations periods of change were always punctuated with times of stability . This allowed society to assimilate the change and deal with it before the next change arrived (Wikipedia

In the volatile business environment of the 21st century the most important requirement of today 's business is constant changing and updating with the external conditions . Change can be referred to as Internal , External , and business process re-engineering and transformation programs

The purpose of this report is to analyze the strategy of the Apple Computers Inc . in to find the strengths and weaknesses and to suggest measures

Company Background : Apple Inc . is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products . Headquartered in Cupertino , California , Apple develops , sells , and supports a series of personal computers , portable media players , computer software , and computer hardware accessories . Apple also operates an online store for hardware and software purchases , as well as the iTunes Store , which sells digital downloadable music , audio books , games , music videos , TV shows , and movies . The company 's best-known hardware products include the Macintosh line of personal computers , the iPod line of portable media players , and the iPhone . Apple 's software products include the Mac OS X operating system , the iLife suite of multimedia software , and Final Cut Studio , a suite of professional audio- and film-industry software products

Apple had worldwide annual sales in its fiscal year 2006 (ending September 30 , 2006 ) of US 19 .3 billion (Wikipedia , 2007

Mission

The Apple Computers Inc . has the following Mission

To provide the World .with...