SWOT Analysis

NOVEMBER DESIGN GROUP CAROLYN STRAUSS COLLECTION ANTTHONY COLLECTION

Internal analysis

Strengths

Major account on national TV shopping network (HSN

The company has rise to be a major account on national TV shopping network (HSN . It has become one of the most important shopping centres in with its entry into the national TV network . This has enabled it to be close to the market . Mass media has risen to be one of the commonly used marketing tool and the companies have taken that advantage by placing online shopping for their goods and

service

Market experience

The experience of that a company is the market is one source of strength its operation . The longer the company has been in the market , the more knowledge that it has on the market trends . Having been in the market for more than 35 years , the company has an experience on the market trends . The company has created a large customer base for the time it has been in the market . Clear understanding of the trends in the market helps the company to put in place working strategies

Competitive pricing

Compared to other operators in the market , the company has been able to create a price competitive edge . The price of products in the market is one of the most important determinant of customers are going to buy the product especially when the market has a still competition . The clothing and textile market has grown to become one of the most competitive in the world and therefore creative a price competitive edge helps the company to cut an edge in the market

Own warehouse

The company has its own warehouse which ensures that it has close control of the quality of the goods products . It is only the products that meet the quality of the company that are allowed to enter into the market . Operating in such a competitive market requires a great control of quality of the product since quality becomes one of the marketing strength . The company has ensured that all the products which are dispatched to the market have met all the quality requirements

Loyal customer base

For the time the company has been operating in the market , it has been known for quality and competitive prices . These two factors have helped it to acquire a large customer base that is loyal to its products Therefore the company has been able to carry out studies on the requirement of its customers and the production of goods and services is tailored towards meeting their demands

Communication with customers

With the evolution of technology , e-marketing has become one of the most important marketing tools . There has been rapid growth of e-commerce with the increased use of the internet . Company websites have become the main communication center between the company and its customers . In to mover with the changes in the market the company has developed a blog through which customer air their views . From the response the company gets in the blog , it is...