Paper Topic:

SWOT Analysis of Principal Financial

SWOT ANALYSIS OF XEROX INCORPORATION

SWOT ANALYSIS OF XEROX

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Institutional Affiliation Goes Here Abstract

Xerox is a world leader in the global document market and is a 15 .10 billion net worth company which is equivalent to current 's Georgia 's purchasing power parity or equivalent to losses incurred by Southeast Asian countries annually in road accidents or equivalent to United Arab Emirates [UAE] GDP growth during 2006 .[ IPR Data Base ,2006] . Xerox is developing , manufacturing , marketing , servicing and financing an absolute variety of document

equipments , software , services and solutions

Xerox operates in more than 160 nations globally and directly employs about 53 ,701 employees around the globe . Xerox serves a 117 billion market as of 2006 .which is equivalent to Brazil exports during 2005 or equivalent to value of domestic deposits held by U .S . based bank namely U .S . Bancorp during 2005 . Xerox offers the industry 's largest assortment of document systems and services , arraying from digital imaging to high-speed color presses and archiving services . Xerox gross revenues during 2006 are 16 million and its net income during 2006 is 1 .2 million . In 1906 , Xerox was started as The Haloold Company which was later rechristened as Halold Xerox in 1958 and renamed as Xerox Corporation in 1961 . [Fact sheet -www .xerox .com]

Xerox has increased its market share through enhanced customer satisfaction . Xerox has witnessed many up and down in its market share since its inception from 1961 . In 1970 , Xerox lost about its 52 of its market share mainly due to entry of new competitors . However , during 1990 Xerox was able to retain its leadership in the market due to competitiveness and its revenue soared by 9 while it 's net profits soared by 24 SWOT ANALYSIS OF XEROX

STRENGTH

Xerox main strength is its innovative products .It has introduced novel products like color printer and presses , technology wise updated copiers , workflow software 's which simplifies print jobs and software to increase worker productivity and to rationalize how information is shared and stored . Xerox is able offer technology wise updated all-in-one product which combines copying , printing , scanning and faxing , laser network printers all because its strong research and development department spread throughout world . Xerox has earmarked more than 6 of its revenue for R D purpose . About 26 higher patent application was d by Xerox in 2006 than that of 2005 and currently owns about 8100 active U .S patents in its portfolio . `

The copier and printer industry is in transitioning from that of outdated technology of black white to color and from documents to that of less electronic documents . These happenings add to the strengths of Xerox 's services and products offerings and represent opportunities for future growth

The main strength of the Xerox was its strong brand awareness . Xerox was able to achieve this as it was a pioneer in the document processing industry as Xerox was the first company which patented first ever copier in 1961...

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