SWOT Analysis & Marketing Mix (Electronic Commerce)

SWOT Analysis Marketing Mix of Toulouse Coffee Table

This will analyse Toulouse Coffee Table sold by Mark Spenser Although the store stocks a variety of coffee table , I choose to discuss this particular table due to its uniqueness . The will analyse the coffee table using SWOT analysis and recommend how the organisation may use marketing mix to improve the sales of this particular table

SWOT Analysis

Strengths

Besides the table being unique , it is of high quality hence it stands out among the other entire tables . The table is very popular

in the market due to it durability and most of the customers who buys it recommends their friends and relative to buy the same due to it high quality

Toulouse Coffee Table has a very strong structure according to the way it has been made . The structure of the table is very stable and cannot easily break as a result of being unable to withstand a lot of pressure .The table on the other hand has a very unique feature of drawers . There are two drawers where one can store something in it unlike other table that do not have this particular feature . Many customers like it since they do not have to buy something like book shelve in to keep their books or magazines . They just use the drawer to keeps their magazines in them where they can remove them easily by pulling the drawers as they take their coffee . This particular strength has made the table to stand out among the other tables due to it conveniences of the storage facility

The capacity of the table is another feature that makes the table to be very popular among Mark Spenser 's coffee table . One can utilise the table to handle or to store a number of items since it has two drawers This is unlike other table which have no drawers at all and the only capacity that can be utilised in these tables is the top part of the table where we place our coffee and snacks

The price the table is being charged in the market is very competitive since the table is going only for ?319 . This is a very reasonable price taking into consideration that it 's a two in one facility since one can use it as a table and also as a drawer to keep his or her personal effects

The table can be sold at any part of the world since it is marketed online and one may from any part of the world . For this case , the location of Mark Spenser store will not affect its sale at all cost

Weaknesses

Toulouse Coffee Table has some weaknesses that continue to draw back its sales in the market . For one , the table is too short as most of the customer although they like it due to its unique features , they may complain that the table is too short

The customers may want to buy this particular...