SWOT Analysis: Internal Analysis of Airbus Company

SWOT ANALYSIS

2006

SWOT Analysis : Internal Analysis of Airbus Company

I . Management Capabilities

I .1 Organizational structure

Airbus is managed by an Executive Committee headed by President and Chief Executive Officer Christian Streiff and appointed by the Shareholders Committee , which consists of five members from EADS and two from BAE Systems . Each member of the Executive Committee is responsible for core functions and strategy in his field . There are four General Managers , each covering France , Germany , Spain and the UK , while the subsidiaries in China and Japan are each

headed by a President and in North America by a Chairman

Airbus Company use a hierarchical , ridged , and semi autocratic management style . Airbus Company must change their organization culture and structure in to maintain and build on its worldwide dominate position as a major producer of commercial jet aircraft

I .2 Planning

Airbus Company 's commitment to steady , short-term , and long-term improvement in their products and processes is the foundation stone of their business strategy . To achieve this objective , they work constantly to advance the whole quality of their design , manufacturing administrative , and support organizations . Airbus Company is increasing its focus on satellite communications , space imaging , and flight services markets . Airbus should be more concerned about its home market in Europe and France where it appears to be losing many of its previously dependable customers

I .3 Coordination

Airbus Company values the skills , strengths , and perspectives of their diverse team . They will foster a participatory workplace that enables people to get involved in making decisions about their work that advance out common business objectives . In every way , Airbus Company is executing the strategy . Airbus Company is running healthy core businesses . They are experiencing strong growth in adjacent businesses such as aerospace services . Last of all , Airbus Company have shown that their company is prepared to make the tough decisions to make sure real leadership in the aerospace industry extensively to come

I .4 Staffing

To employ their technical and human resources with optimum efficiency Airbus Company ensure that managers are carefully selected appropriately trained , and work together to achieve their short-range and long-range goals

The commitment and involvement of all Airbus employees is essential in their continual improvement process . Through good training and attentiveness sessions , Health and Safety at working place is at the forefront of the company 's commitments . Having a responsible behavior in daily activities guarantees that the same approach is carried out when environmental protection is in the balance

I .4 Supervision

Poor vertical and horizontal communications within the Airbus Company make employees feel separated from the staff management of the company Grass battles restrain cross-functional and cross-divisional communication . Airbus Company has labor problems . In addition , their dependence on US government and WTO-incompatible subsidies is also become their weakness

Airbus Company is working in the direction of the completion of a company-wide Environmental Management System (EMS ) based on the ISO 14001 standard . This will make sure that dependable measures for the continuous development of Airbus ' environmental performance...