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SWOT Analysis for Coca-Cola

SWOT Analysis for Coca-Cola

Introduction

SWOT Analysis is a special technique which was invented by Albert Humphrey as a

premeditated preparation device that is used to appraise the Strengths Weaknesses , Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project , it involves giving out the purpose of the company 's project and recognizing the inside and peripheral factors that will affect the achievement of the intended goals . Intentional influences from the surrounding can really have a great impact on the

company 's business position which finally will affect the whole company 's direction and strategies (Thompson Strickland , Gamble , page 50

Background

Coca-Cola 's SWOT venture it is one of the biggest producers distributors and marketers of refreshments of nonalcoholic beverages in the world , which deals in products like sodas , water , energy drinks sports drinks , milk fused products , fruit drinks , coffee beverages and teas . Its headquarters is in Georgia in Atlanta though it is recognized in all the continents in the world like in India (Rajasthan ) where the plant bottling is situated ( HYPERLINK "http /www .cokecce .com www .cokecce .com

Strengths

The Coca-Cola enterprise has been one of the influences of the world traditions in a very long time this is due to the fact that its product representation is full of schmaltzy and has greatly been taken to heart by many companies , and people world wide . Coca-Cola 's representation is always seen on T-shirts , hats and collective unforgettable memories . The greatest strengths of Coca- Cola is its widely recognized branding strategy like Always enjoy Coca-Cola ' this is a very powerful message that has always attracted people to drink more and more Coca-Cola everyday (Allen : 1995 . The bottling system is also exclusive above almost all companies in the world (Bettman : 1998 , this is because they have a standard bottling system thought the world making it easy to be recognized the products both locally and internationally . The bottling companies are owned locally and operated by independent business people given permission to sell the Coca-Cola products ,the advantage is that to get the materials for bottling locally it makes it easier to manufacture the products so as to suit the locals ' requirements , this will eventually make the Coca-Cola end products cheap for the local users

Weaknesses

Even if domestic business as well as many international markets are flourishing especially in Latin America where were up by almost 15 Coca-Cola has lately accounted decrease in unit case volumes in Indonesia and Thailand due to decrease in purchaser 's purchasing power According to an article in Fortune magazine "In Japan , unit case sales went down by almost 5 in the second quarter of 1998 . it is really intimidating because despite the fact that Japan generates around 5 of worldwide volume , it contributes three times as much to profits . Latin America , Southeast Asia , and Japan account for about 35 of Coke 's volume and of these markets are performing to expectation (Mclean 1998 . This is...

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