SWOT Analysis - Apple Computer, INC.

Running Head : APPLE COMPUTER , INC Apple Computer , Inc

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Apple Computer , Inc

Introduction

Apple Computer , Inc . whose humble beginnings were borne from two high school friends , Steven Wozniak and Steven Jobs , is now based in Cupertino California and is a Fortune 500 company . The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer , 2005

Apple Computer , Inc 's principle activity is to design , manufacture and market personal computers and related personal computing and communicating solutions . The

products are for education , creative consumer , and business customers . No doubt , The individual computing products are desktop and notebook personal computers , associated devices and peripherals , networking and connectivity products and third party hardware products . Moreover the principle software products comprise operating system software , application software , Internet software integration and services . Nowadays , computers are still an extremely significant part of the Apple Company , but music-related products are at the top of Apple 's list (Apple Financial , 2006

Key Success Factors

Core Competency (CI 1 : According to the expert analysis Apple design expand and market many product and service lines . They sell their products to education , consumer original professional , business and government customers . As apple seems to display many products and conduct business on dissimilar segments , it is lawful to wonder what the company is actually good at

Cannibalization (CI 2 : Throughout January 2005 , Apple has opened 102 trade stores . though these launches are potentially beneficial , Apple stores are hurting the resellers ' business and not all of them will stay alive (Apple Announces Corporate Reorganization 1996

High Cash (CI 3 : It 's really important to know that why is Apple holding so much cash ? Having too much cash in set aside might either mean that the company does not know yet how to assign it or that they may have a few risk concerns about future possible investment (Apple Computer , Inc . 2005

Succession (CI 4 : No doubt , Apple is obviously one of the handfuls of companies where the fortunes are seen to be intricately tied to the person in charge . The star excellence and the creative thinker talents linked with Steve Jobs are certainly contributed to the success of the company (Apple Computer , Inc . 2005

I . Current Situation

A . Current Performance

If we analyzed then we come to know that achieved a hard performance for the first quarter of 2005 contrast to the same quarter 2004 with strapping net sales in the Americas segment 77 ) in Europe 63 ) and in Japan 18 . Beyond the shadow the Americas segment represents about 47 of the company 's to 561 million as compared to 273 million in the similar period in 2004 this represents an extraordinary 105 augment (Apple Financial 2006

B . Strategic Posture

Mission

Apple strives for continuous improvement in our environmental , health and safety management systems and in the environmental quality of our products , processes and services

Apple 's Guiding Principles

Meet or surpass all appropriate environmental , health and security requirements

Design , administer and operate our...