SWOT ANALYSYS

Continuous generation of alternative solutions / options may solve the dilemma of an unattainable objective . The SWOT analysis may be a constricted approach to understanding the objectives of the company and a thorough corporate strategic planning should be in place . For instance , SWOT may lack the necessary follow-through in implementation and evaluation . Because of this , there should be continuous generation and evaluation of alternative strategies to produce the said objective With more viable options , the chances of attaining the objective are increased

When Hill and Westbrook (1997 ) examined the use of SWOT

by 20 companies in the UK in 1993-94 , they concluded that the process was so flawed that it was time for a product recall (Armstong , J . Scott Don 't Do SWOT : A Note on Marketing Planning , from Web site : HYPERLINK "http /manyworlds .com /exploreco .aspx ?coid CO304 http /manyworlds .com /exploreco .aspx ?coid CO304 . As per this passage , the practice of SWOT analysis in several companies cost them very substantially . A product recall may in fact be a company 's worst br

.R . nightmare . In this scenario , the companies were hindered from generating more alternative strategies due to a seemingly adequate evaluation process by way of SWOT analysis . According to Mr . J . Scott Armstrong , SWOT analysis may very well reduce the options available because it mixes idea generation with evaluation (Armstrong , J Scott . Don 't Do SWOT : A Note on Marketing Planning , from Web site HYPERLINK "http /manyworlds .com /exploreco .aspx ?coid CO304 http /manyworlds .com /exploreco .aspx ?coid...