SUSTAINABLE CONSUMPTION /SUSTAINABLE MARKETING

Running Head : Sustainability

Sustainable marketing /sustainable consumption

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TABLE OF CONTENTS

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc0 " EXECUTIVE SUMMARY PAGEREF _Toc0 \h 3

HYPERLINK \l "_Toc1 " OVERVIEW PAGEREF _Toc1 \h 4

HYPERLINK \l "_Toc2 " LITERATURE REVIEW PAGEREF _Toc2 \h 5

HYPERLINK \l "_Toc3 " METHODOLOGY PAGEREF _Toc3 \h 6

HYPERLINK \l "_Toc4 " FINDINGS AND DISCUSSIONS PAGEREF _Toc4 \h 7

HYPERLINK \l "_Toc5 " Primary data PAGEREF _Toc5 \h 7

HYPERLINK \l "_Toc6 " Secondary data PAGEREF _Toc6

br \h 10

HYPERLINK \l "_Toc7 " Government role PAGEREF _Toc7 \h 10

HYPERLINK \l "_Toc8 " Customer perspective on individual taxes PAGEREF _Toc8 \h 11

HYPERLINK \l "_Toc9 " Firm 's take on sustainability PAGEREF _Toc9 \h 11

HYPERLINK \l "_Toc0 " Obstacles to recycling PAGEREF _Toc0 \h 13

HYPERLINK \l "_Toc1 " IMPROVING SUSTAINABLE MARKETING PAGEREF _Toc1 \h 13

HYPERLINK \l "_Toc2 " CONCLUSION PAGEREF _Toc2 \h 15

HYPERLINK \l "_Toc3 " References PAGEREF _Toc3 \h 16

HYPERLINK \l "_Toc5 " APPENDIX-I : QUESTIONNAIRE PAGEREF _Toc5 \h 18

HYPERLINK \l "_Toc6 " APPENDIX-II : QUESTIONNAIRE RESULTS PAGEREF _Toc6 \h 20 EXECUTIVE SUMMARY

The objective of this research is to examine the concept of sustainable marketing , and its correlates such as sustainable consumption and sustainable development . The utilizes primary (use of questionnaire ) and secondary data to analyze the application of the concept of sustainable marketing . This focuses primarily on promotion sustainable consumption through the employment of environmental hazard corrective measure-adoption of recycling practices by firms . The also identifies major successes in green marketing such as TESCO and...