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Paper Topic:

STRATEGIC MANAGEMENT RESEARCH CASE STUDY

Vassiliko Cements Company- Strategic management

Brief History

Vassiliko Cement works is a premium cement company based in Nicosia Cyprus . It was established in 1963 as an initiative to the Hellenic mining company . It is involved in manufacture of cement and clinker Since 1967 , the Company evolved with the market and the growing economy of the island . New production lines were installed to increase the production capacity of the initial plant in to meet the growing local demand the Company has also acquired a large number of international accounts owing to its

product quality , reliability and competitiveness . A 150 .000 tones capacity plant was put into operation in 1967 and the first years of operation were exceptionally encouraging since the Company managed to sell its entire cement production , at the same time the company also achieved very good profits during these years

Since 1967 , the Company evolved with the market and the growing economy of Cyprus . New production lines were installed to increase the production capacity of the initial plant in to satisfy the growing local demand the Company also developed a whole new line of international customers , improved the quality of its product reliability and competitiveness . Recognizing the great potential of the international market , the Company constructed the Vassiliko Port next to the cement plant in 1983 , through which half a million tones of cement are exported on an annual basis . This port is also available to third parties for the import and export of bulk cargoes . The Company is now producing 1 .3 millions tons of cement per annum

In 1990 the Italcementi Group acquired 20 stake in the Company , which later increased to 33 thus putting Vassiliko on the global scenario in a big way . The Company has been committed to sustainable development of which ?4 .000 .000 were invested to increase capacity and improve and upgrade the production processes , while ?500 .000 were spent purely to develop and operate environmental friendly methods

A 25 .000-ton cement silo had been erected in 2000 , which has managed to improve the exporting facilities and local distribution . In 2002 a new cement mill was installed , at a promised to cut down fuel emissions by cutting down on electricity consumption by 20

Strategic Framework

Vassiliko Cement works has grown over the past 4 decades from being a local provider of cement to being a big name in the international market . The company seems to have made the right moves at the right time for achieving the said purpose . The framework is presented under the following headings

Technology

From the use of very basic processes when the company began operation in 1963 the company now makes use of the state-of-the-art technology and has come up with its own testing laboratories in to see which new methods can be used so that the operating costs are minimized and the productivity increased . A case in point complete Concrete Testing and Research Laboratory established in 2002 according to European Standards to investigate and...

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