Roles Nurses Play

Joseph Turow , writing for the Washington Posts , cites an example regarding airline Web sites that offer lower fares for first-time customers (Turrow , 2005 . Technology has also made it easier for businesses such as airlines to do customer profiling . Turrow (2005 ) and Wooley (1998 ) insinuates that since businesses can now use computers and databases to store more information about a customer , it can create pros on that customers and price accordingly . Turrow cited the case when Amazon .Com came under fire for selling the same compact disc album to different customers at varying

discounts . Wooley , on the other hand says that catalogs sent to somebody who lives in a high-end neighborhood include only one price , while the another version of the catalogs featuring the same products sent to other less-glitzy neighborhoods have discount information on them . With more and more information about the customer being easily made available , the more airlines know how to push the correct buttons and learn their ability to pay , and their willingness to pay

Airlines also give "early-bird discounts " wherein those who book early get lower prices . This type of price discrimination plays on demand inelasticity

People who book late are usually those who needs to be on the plane and thus would be willing to pay any price just to get to where one wants to be (Riley , 2006 . Differences in ticket pricing is most reliant on supply and demand (Devlin , 2002 . Fredrik Wallenberg explains that to get an advance purchase discount , one will have to book from one to three weeks in advance (2000 ,

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On the other hand , SoYouWanna .Com advises that some of the cheapest plane tickets become available at the last minute . This is due to the fact that airlines typically want to fly with a full plane . Also airline...