Roles and Gender in P.R.

br Roles and Gender in Public Relations 1

Roles and Gender in Public Relations

A brief study on women in Public Relations

Roles and Gender in Public Relations 2

Women have always been associated with certain roles throughout history . They have been generalized as homemakers caring for their homes , children and family . Their role was restricted to the affairs of the family , while men were involved with social issues . A difference in gender attitude is also seen in the pattern of socialization . Socialization among men tends men to become

more aggressive and more likely to solve problems through violence . On the contrary , socialization among women tends women to be less aggressive and seek non-violent solutions to problems . The male is projected as a breadwinner of the family by the media , while the female is projected as a caring person . Women are accepted as exhibiting all the better qualities of mankind like love , care , understanding and help , much more than their male counterparts . The dark qualities of mankind like hate revenge , violence etc . are more associated with men . With the changing times , women 's involvement in social affairs has been increasing at a rapid rate . With hopes of a better life and comfort , the women too took to working to supplement the family income . As the number of women taking up jobs increased in all available fields , they had to prove themselves in what was till then , male exclusive areas . With time , women gradually began to climb up the responsibility ladder , taking up more responsible positions . Whether it is their success or obvious social change , women soon began replacing men in certain fields , transforming them into feminine zones . The field of public relations is one such area

The post of public relations officer in most organizations have for a considerably long time , been held by women . The idea and success of having women in such roles is that they would react patiently without frustrating the people they respond to , inline with their gender qualities . Results have shown that the serviced people are not only satisfied , but also feel comfortable reaching out to a woman public relations officer . This is perhaps the reason why organizations prefer having women as their public relations officer . It is not only the public relations officer , service organizations put women in all such appropriate positions . Thus positions like receptionist airhostess , and telesales are preferably given to women . The fact that women are more interested in public relations is evident from the data of CIPR (Chartered Institute of Public Relations ) and the PRCA (Public Relations Consultants Association . About 80 of the students in Cardiff School of Journalism doing

.G diploma in public and media relations are women . The domination of women in terms of numbers , in public relations starts from college itself where more women pursue public relations than men . Mike Smith , the course director at Cardiff suggests that women are more sensitive , intuitive and better communicators than men . However many argue that while women may be more...