Role Of media in Society Today

The Role of Media in Society Today

The role of media is predominating in the present society . But the word `media ' needs explanation . According to Merriam-Webster 's Collegiate Dictionary (2003 .p .770 , the word `media ' was used as plural of medium of cultivation , conveyance , or expression . But since 1923 the singular `media ' and its plural `medias ' seem to have originated in the field of advertising . In most other applications media is used as a plural of medium . The great popularity of the word in references to the agencies of mass communication is

leading to the formation of a mass noun construed as a singular . The scope of media is for ever widening . We are exposed to media in every walk of life , from morning till we go to bed . Our day begins with the news and the television for the current news , views and , the advertisements that are supposed to cater to our needs . The consumerist society cannot thrive without the media Advertisement and propaganda are two functions of the media which have great impact on our daily life . People can express their views and reactions to public events in the media . It also provides livelihood to the journalists , columnist and the reviewers . Media can turn an obscure writer into a best-selling author , as is the case of J .K .Rowling . With the advent of the Internet , a most powerful dimension has been added which revolutionized our life

The news used to be the most powerful medium till the introduction of various television channels like BBC and CNN which broadcast news updates every hour through out the world . Sometimes views are expressed in the guise of the news making it difficult for the public to distinguish between the two . News , particularly investigative reports can make and break a government it can also boost or ruin a big corporate house . The impact of media is so great that a big scandal in the media can mar the prospect of a celebrity . But we cannot forget that the irresponsible adventurism by paparazzi led to the fatal accident of Princess Diana . The print and electronic media also inform us of the latest development in science and technology . It also provides colourful updates about the glamorous world of cinema and theatre . But from the point of view of versatility the Internet surpasses all other media in educating and entertaining the mass . When it began as a means of military communication in USA , nobody dreamed that it could generate grand success stories like Google , Yahoo , Hotmail and YouTube . We choose to focus on the role of the Internet in education and entertainment .A new word `edutainment ' has been coined by combining the two . Even cellular phone is now used to access the Internet and to get news through SMS . The Internet can be used for dissemination of knowledge to the remotest corner of the world , it can as well be browsed to get information and admission to the university of one 's choice

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