The Role Of Mass Communication In Society and why it is Important.
Author 's Full Name Professor Subject Date The Role of Mass Communication in the Society and its Importance It is an undeniable fact that mass communication is critically essential in one 's life and the development of the nation in general This is for the reason that aside from human 's basic necessities , mass communication is also a requirement in daily living as well as for the overall growth of a country and its people . In today 's modern world mass communication is not only a primary provision of life
The Role of Mass Communication in the Society and its Importance
It is an undeniable fact that mass communication is critically essential in one 's life and the development of the nation in general This is for the reason that aside from human 's basic necessities , mass communication is also a requirement in daily living as well as for the overall growth of a country and its people . In today 's modern world mass communication is not only a primary provision of life
but serves as a tool for survival as well . This is because the industry addresses and responds to the technological needs of contemporary people and the latest demands of hi-tech community . In fact , the significance and powerful impacts of mass communication or mass media to people and the society have already been acknowledged . This is because it is considered as the Fourth Estate which guards the nation 's democracy and defends the general interest of the public . Additionally , the functions of mass communication are important life components . Based from the benefits that a person and the society can get or its positive implications in human life and the community in general , it is vital for mass communication to exist and operate
Role of Mass Communication in the Society
To better understand and appreciate the relevance and usefulness of mass communication , it is worthy to discuss its five basic roles or functions in the promotion of interests of individuals and the society In particular , it is helpful to focus on mass communication 's functions in relation with today 's advancement of the industry or the concept of mass media in the digital age . In his book titled The Dynamics of Mass Communication : Media in the Digital ' Dominick (2005 ) wrote that in a macro or comprehensive analysis of the role of mass communication in the society , it performs at least five basic roles . Dominick said that these functions include surveillance , interpretation , linkage , transmission of values and diversion (Dominick , 2005 . A micro level functional approach of mass communication , on the other hand , stated that the industry is based from uses-and-gratification ' evaluation (Dominick 2005 . In particular , the author explained that mass media or mass communication performs for each person the roles of cognition entertainment , social worth or usefulness and as a sanctuary (Dominick 2005
The above functions of mass communication , as discussed by Dominick were further explained by Eyiah (2004 . He said that the surveillance role relates to the compilation and dissemination of information which exists within internal and external setting . The function of interpretation refers to the understanding of the connection between the information and society including recommendation and observation . Eyiah added that the linkage function means the transmission of society 's norms of set of standards . On the other hand , mass communication transmits values in such a way that it also means mobilizing people and the society . This role is very significant specially to developing societies because it aims to group people...
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