Role Ethics play in the advertising industry

Role Ethics play in the Advertising Industry

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October 18 , 2008

INTRODUCTION

This is a research study based upon the role of ethics in the advertising industry and its growing importance . It also covers subs like what types of ethical issues might arise in the industry and what implications can be carried out for avoiding the same

THE ADVERTISING INDUSTRY

With the expansion of media , the advertising industry too , has gained its position as being

a vast and sundry landscape , spreading far and wide in the form of both , interactive and non-interactive media . This includes not only print /electronic media but also transit advertising The two basic purposes that advertising serves are informing and influencing , thereby being a dominant source in shaping the mind-sets and behaviors of the people

Whether it is looked upon as a form of an art or merely as a means of selling a product , it is obvious that advertising plays a significant role in the global world and there is no doubt about it being a successful business

WHY ETHICS

They say that advertising is truth made fascinating . However , there is a dire need for an advertiser to realize the importance of ethics in advertising . This is because it is the utmost responsibility of an advertiser to be sure of what he is delivering to the audience and what likely would be the response of the audience towards it

Be it...