Risk and return, portfolio diversification and the Capital Asset Pricing Model; The cost of equity

Better customer service and after sales consultancy

- Change the organizational structure and hiring of junior consultants and internees

- The business processes are in full alignment with the IT

In to reduce its operating costs and improve the internal processes , Look Natural will have to implement e-commerce business solutions and make changes in the business model . Customer Relationship Program should be implemented and a central data repository should be there to track the complaints from customers . The company will also be able to measure the success in complaint resolution and monitor the

br performance of the consultants

SWOT Analysis

Strengths

- Twenty-three years of pure experience in cosmetic industry . The company has a vast experience and a diversified product range which makes it better than many competitors . The company 's size allows it to get huge loans whenever there is a need of capital budgeting or cash shortage

- The company has a large consumer base in the United States . Many are the loyal customers who do not change their selection of products even if there is a hike in Look Natural prices or competitors lower their prices . These customers help the company generate revenues from the cash-cow brands such as the famous Heuste eye makeup and the Gelettogue hairdo which have been circulated in the market since seven to eight years

- There is a strong market for Look Natural products in the international arena as well . Look Natural cosmetics and the consultancy are in high demand in the international market such as the European countries and the Asian Tigers

- There is an array of resources available with the company which includes IT technicians , maintenance team and the most demanded beauticians in the world . The strong financial position of the company and the LN University are the largest...