Retail

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Advertisements

Advertising helps the consumers to decide which products should be bought from the market . Through persuasive appeal and creative concepts products are able to gain large market shares and high brand recall from the consumers . Benetton 's poster and Head and Shoulders television advertisement are examples of effective advertising of products

Benetton had been using unrelated images in endorsing their products BBC News Homepage exhibited the advertising posters of Benetton , and one of the advertising posters that had been released was the image

of a new born baby with umbilical cord still . Even though the poster had nothing to do with the products that the company is selling , this kind of publicity created awareness to the consumers . Unlike other clothes retailers , Benetton used a concept which is entirely unique and had set them apart from their competitors ( Shockvertising : Ads That Divide . On the other hand , Head and Shoulders shampoo from Procter and Gamble used a different approach to persuade the consumers . Its television advertisement only narrated , rather than showing any model or product image to remind the audience that their shampoo is effective to remove dandruff . The audience could see words on screen with the voice from the narrator . As the man narrates a story about a woman , the words flashed on the screen . After a while , the story becomes different and the words are suddenly falling like a dandruff giving another meaning to the audience . This approach would definitely catch the attention of...