Response Letter

Answers to process questions

This letter is being written to provide the customer with the required information

Moreover , this letter is used as a tool to build and strengthen relationship with the

customer . This relationship is based on the faith the customer has on Barnes and

Noble . This faith is a direct result of many years ' of prompt and accurate

customer services , of which this letter is a part

One needs to know more about the audience , because excellent services can be

provided only if comprehensive information about

the audience is known

Especially , it is very important to understand the need , choices and constraints of

the customer

Emphasis on benefit to the customer , by doing what is being suggested can be

made by presenting a comparative and an authentic statement . The comparison

gives the audience a clear picture of the choices available , and the cost of each

choice . He is in a better position to make a judgment because of the comparative

data before him . Verbal communication may not be required to make it authentic

A communication on the letterhead of ` President of United States is bound to be

authentic . Similarly , emphasis on the benefit to the customer can be made by the

use of a popular , trusted brand name or image . In this case , the letterhead of

` Balmer and Noble , makes the advise authentic . Barnes and Noble College Book Store , New York . USA . 28 December 2007

To

Mr . Robin Smith

7th street , Palm Square

Rio De Janeiro , Brazil

Dear Mr . Smith

Hope this letter finds you in the best of your spirits

It is my pleasure to reply to your inquiry regarding delivery schedules for international

s , dated 02 December 2007

Prompt and satisfactory customer service is the heart of our business Keeping in line

with this policy , we assure you that your goods will be dispatched on the very same day

we receive your valued . However , it is my duty to inform you that s

transported by ship can arrive up to 6 weeks longer than those transported by air , but the

cost of air transport is approximately 70 percent more than transport by ship

I hope I have answered all your queries

Warm Regards

John Simon

Manager...