Research

Research Terminology Matching Assignment

Match the letter of the term on the right to the definition of that term on the left

Definitions Terms

A research study which includes repeated observations over a period of time . ____ Longitudinal Interval

Cross-sectional

Ordinal

Basic research

Exploratory

Longitudinal

Operational definition

Ratio

Applied research

Nominal

Descriptive

Causal

A type of research that uses focus groups or small studies to get a feel ' for the problem . ____ Exploratory

It means in name only , data that consist

of observations that can only be classified and counted by category and have no inherent . For example : The colors chosen by car buyers at a dealership . ____ Nominal

Using basic research methods , the outcome of the research is applied to a business problem . ____ Applied Research

A measurement scale that has no meaningful absolute zero point . For example : The scheduled arrival times (2 :00pm , 2 :30pm , and 3 :00pm ) of delivery trucks at a loading dock . ____ Interval

Often used in marketing and sales , this type of research always asks who , what , when , where , and how ' in research questions . ____ Descriptive

A measurement that uses absolute values . Height , weight , distance , and money are all examples . ____ Ratio

Numbers assigned to objects representative of the rank when the distance between each of the measures cannot be determined scientifically . For example , a measure that indicates how a person feels ' on an issue . ____ Ordinal

Research conducted where one unit is held steady , while the experiment is conducted on the other unit . This is to test whether the experiment itself is the reason for change in the experimental unit . ____ Causal

The clinical or scientific method of research . This type of research is often done in laboratories or in controlled circumstances . ____ Basic Research

A research question stated in terms of specific testing or measurement criteria . These terms must have empirical referents (this means that we must be able to count or measure them in some way . The object to be defined can be a physical one (a machine tool , or it can be an abstract one (achievement motivation . ____ Operational Definition

A research study which uses data collected at a single point in time This gives a snapshot of what is occurring somewhere at a given time ____ Cross Sectional Page PAGE 1 res341r4 ...